nudie

by SKYOWNER

i love reading the gq and hypebeast essentials that they feature on their sites. it’s always interesting to see what people involved in different forms of culture think of as necessities, whether they’re from the world of sports, fashion, film, art etc.

i’ve watched this video of nudie jeans co-founder joakim levin about 20 times, and it’s as simple and minimalist as these lists get. for some reason i just love how he describes all his stuff; must be the swede in me. they also make really good denim, though, so he’s not just some funny euro dude talking nonsense. if you’re a denim head or just like a good pair of jeans then check them out.

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